Marketing 101: I was minding my own business when I found this guy, his son.. and their cobra on the street of Varanasi, India (holiest of Hindu cities).
[vimeo]https://vimeo.com/116494021[/vimeo]This father son duo made the lab because of their MARKETING; in a sensory overloaded environment, this guy grabbed my attention! I’m not recommending cobras, but what can you do to separate yourself – from your competition – in our crazy world?
